In this white paper, E-Learning Council speaker Linda Warren and Mike Hruska discuss the significance of the Experience API also known as xAPI and “Tin Can”. The jump from SCORM to xAPI is a big one and learning managers and designers need to be aware of the limitations of SCORM and how xAPI is designed to address them.
Branding expert and leading authority on the science of fascination, Sally Hogshead, is the author of Fascinate: Your 7 Triggers to Persuasion and Captivation Although Fascinate is meant for marketing pros, the book creates a strong framework that can be used by learning professionals to increase engagement with their audience.
By Adib Masumian
Erik Soell joined the Federal Reserve Bank of St. Louis in 2001, where he leads the Fed’s Rapid Communications team, which manages Rapid Response, Ask the Fed, and other similar programs.
By Kevin Gumienny
After implementing video training, BigCommerce’s trial-to-paid conversion rate went to 15% from 10%. The company was more successful in educating their customers. Employees spent more time learning, and less time in the classroom.
What techniques did the training team use when creating these videos?