Erik Soell joined the Federal Reserve Bank of St. Louis in 2001, where he leads the Fed’s Rapid Communications team, which manages Rapid Response, Ask the Fed, and other similar programs.
Erik began his talk by outlining four key functions of the Federal Reserve:
- Influencing the supply of money and credit
- Responding to financial panics
- Regulating financial institutions
- Serving as a banking and fiscal agent for the U.S. government
After explaining the purpose of the Fed, Erik outlined the causes of the subprime mortgage crisis of 2008, chief among them the bust in the housing market. In addition, he pointed out that large investment banks were at the epicenter of this debacle because of their role in creating securities from mortgages.
By Kevin Gumienny
After implementing video training, BigCommerce’s trial-to-paid conversion rate went to 15% from 10%. The company was more successful in educating their customers. Employees spent more time learning, and less time in the classroom.
What techniques did the training team use when creating these videos?
One, they decided to host all of their videos on Wistia. That way, they didn’t have to mess with video hosting or bandwidth issues. Wistia is like YouTube without the social aspect. And it provides great metrics.
They also developed a guide on producing video. Some of their best practices:
By Kevin Gumienny
When the training team at BigCommerce turned to internal training, they determined that sales and other agents needed to share the same understanding of the user experience.
BigCommerce has three distinct internal audiences. Technical support personnel, who needed to manage the phone queue and have a handle on the technical details of the product; sales, where time is money; and engineers, who preferred self-paced training and bite-sized sessions.
They decided on a structure that had video-focused online training as a prerequisite, followed by a quick quiz, and then internal relevant information—webpages and videos.
By Mary Word
The third part of David’s talk discussed branching choices. User control. The user wants to see what is there, and is in control of how to get there. David showed us several examples, two of which I will share.