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2008 ASTD State of the Industry Report

ASTD has released its 2008 State of the Industry Report online for ASTD members.  Here are my quick notes. 

  • Many formats that were nonexistent just a few years ago have become widespread, such as simulations, instructional games, and social networking sites.
  • $134.39B on spent on employee learning and development in 2007.  $83.62 billion spent on internal, $50.77B on external.
  • $1,103/employee spent on training in 2006. 6% increase from 2006, 2.15% of payroll dedicated to learning down from 2.33%
  • Outsourcing of learning activities declined in 2007 from 28.1% to 25.2%
  • Enhanced focus on Certification and Compliance.  Increase from 8.9% to 10.7% in 2007.  
  • E-Learning increased from 30.3% of learning hours to 32.6%
  • One learning staff member for every 227 employees in 2007
  • Average cost per learning hour uses is $56.  
  • Cost per learning hour available is $1,660 in 2007.  

Thoughts?  Comments?


Industry Report

This is helpful.   Thanks for submitting.
It's great to see how our business is compared with the industry trends.  We're more aligned than I anticipated.


Description of ASTD State of the Industry Report

Despite challenging economic times, organizations continue to demonstrate their commitment to developing the knowledge and skills of the workforce, according to a new research report from the American Society of Training & Development (ASTD). The ASTD 2008 State of the Industry report shows that organizations are leveraging technology more than ever before to deliver training to employees, and learning professionals are managing their training functions with increased efficiency and effectiveness by their (web hosting)."Data from this report shows that business leaders understand the importance of building the capabilities of their talent, regardless of the economic climate," said Tony Bingham, ASTD president and CEO. "Investing in developing the most knowledgeable, skilled workforce like (web designer) is paramount for companies. No other organizational resource can have an impact on a company's success more than its people."Published for 12 years, ASTD's State of the Industry report details the training investments and practices of hundreds of organizations from a variety of industries. The 2008 report includes data from three different groups: companies in the ASTD Benchmarking Forum, winning organizations from the ASTD BEST Awards, and a consolidated sample that includes data from organizations participating in ASTD's Workplace Learning and Performance Scorecard, as well as organizations in ASTD's Benchmarking Forum and BEST Awards.

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Thank you for the summary

This is very helpful as we work toward making presentations to our management to "sell" e-learning.

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