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Teaching to Stick - Ideas from Chip and Dan Heath authors of Made to Stick

One of my favorite books is Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.   In this book the authors teach you how to create sticky ideas by using the SUCCESs model:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories

Now they've created a book called Teaching to Stick.   They've also been kind enough to provide resources for Made to Stick (including a one page copy of their model) and a summary of Teaching to Stick on their web page at http://heathbrothers.com/resources/ Simply sign up and you can have access to resources including podcasts.

A bonus--need information on Change Management?   They've included resource material from their new book Switch: How to Change Things When Change Is Hard .

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