E-Learning Council

Advance E-Learning through a community that provides leadership, best practices and resources in a collaborative environment

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2008-2013 US Corporate Market Forecast for Self-Paced Learning Product and Services

According to a new report by Ambient Insight, the US corporate market for Self-paced eLearning reached $5.2 billion in 2007. Although overall growth is slowing due to the recession, the recession is also acting as a growth catalyst for certain types of products and services.

The report, called “The US Corporate Market for Self-paced eLearning Products and Services: 2008-2013 Forecast” and analyzes expenditures by four company sizes: small, medium, large, and enterprise. The report also provides analysis on the buying behavior of ten vertical industries and a breakout of the top selling content areas by subject matter.

The corporate demand for self-paced E-Learning products in 2008-2013 is now growing at a five year growth rate of 8.7% down from 18.3% in the 2007-2012 forecast period.  By contrast, the demand in the small organization sub-segment doubled from 4.20% to 8.51% in the same period. 

“We have revised forecasts downward from previously published reports,” comments Sam S. Adkins, Chief Research Officer. “The lowered forecasts are primarily due to the pricing pressures in the enterprise that mask the positive growth outside the enterprise. The growth in the other three corporate sub-segments is quite healthy because of the recession, not in spite of it.”

“The market has been in a ‘post-enterprise’ period for several years,” adds CEO Tyson Greer. “The enterprise still represents 48% of the entire corporate market and while the revenue opportunities are still abundant, margins are eroding and the competition is now fierce. Consequently, the revenues outside the enterprise have become the low-hanging fruit for suppliers.”

The overall corporate training and education market has been sinking at a 2-3% rate since 2000-2001 due to cost efficiencies achieved with learning technology, the offshoring of jobs and the reduction of training benefits.  

The research indicates that the current demand in the enterprise has a negative growth rate of -5.5%. In contrast, the demand in small companies doubled from 4.20% in the 2007-2012 forecast period to 8.51% in the 2008-2013 period. The demand in the large and medium-sized companies is relatively robust at 16.3% and 26.7% respectively.

 

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eBlooms – A taxonomy for E-Learning design

As the field of instructional design continues to grow and encompass online course development, speed of development can sometimes overshadow proven processes. Scanning the field of available tools can provide much by way of technology and software, but little in terms of theory and practice. How can instructional designers better design online learning? Is there a quick way to align objectives with content and activities?

TEEX uses proven methods such as ADDIE and Bloom’s Taxonomy  to create E-Learning in a systematic manner. The cycle of design and development begins with a needs analysis conducted by a program manager (PM) and project coordinator (PC). If the need is clearly established and an audience has been identified, a meeting is held to kick-off course design and includes a subject matter expert (SME), graphic artist (GA), and instructional designer (ID). In this meeting, the course goal is identified. It is this goal, or objective, that is broken down into appropriate chapters, or modules. Each module is given a terminal objective and supporting enabling objectives.

The attached White paper describes TEEX’s methodology in more detail.

Note:  You have to be logged in to download the white paper.

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ASTD 2007 State of the Industry Report Summary

Content by Learning Area

I was reviewing the ASTD 2007 State of the Industry Report and a few statistics stood out:

  • US organizations spent $134.39 billion on employee learning and development in 2007.   2/3 on internal learning function, and the remainder allocated to external services. 
  • Use of Instructor-led learning has diminished.  Shift from learning events in traditional classroom settings to learning experiences that are occuring at the workstation and at the pace of the worker.   Technology based delivery methods rose to 30.28% (11.47% in 2001).
  • 80% of online learning is self-paced in recent years
  • Costs in the delivery and consumption of learning hours is rising.  
  • Leading Content Are was Industry Specific Skills and Information (14.45%), Processes, procedures, and business practices (11.07%) and managerial and supervisory topcis (11.00%), IT and systems learning content (10.24%)
  • Candidates for Outsourcing:  Content Delivery, Infrastructure Development, Translation Service, Custom Content Development, and Administrative Tasks
  • 2006 Direct Expenditure per employee $1040.40. 
  • 2007 Direct Expediture per employee is $1,103
  • 2006 Average Learning hours per employee 35.1
  • 2006 Average Cost per Learning Hour Used ($42)

The report is available free to national members and if you are inte training industry I’d encourage you join ASTD to get great information like this report.

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