E-Learning Council

One of my favorite books is Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.   In this book the authors teach you how to create sticky ideas by using the SUCCESs model:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

Now they’ve created a book called Teaching to Stick.   They’ve also been kind enough to provide resources for Made to Stick (including a one page copy of their model) and a summary of Teaching to Stick on their web page at http://heathbrothers.com/resources/ Simply sign up and you can have access to resources including podcasts.

A bonus–need information on Change Management?   They’ve included resource material from their new book Switch: How to Change Things When Change Is Hard .

Ambient Insight report states that the worldwide market for 2009 self-paced E-Learning Market and services grew to $27.1 billion. The international demand for online learning is growing by 12.8% and revenues will reach $49.6 billion by 2014.

North America will be the top buying region in the 2009-2014 timeframe.   Asia will be the fastest growing region, however with a growth rate over 33%.   By 2014 Asia will overtake Western Europe as the 2nd largest market for E-Learning.   

The demand in Eastern Europe is growing by 23%.  Belarus and Ukraine have established themselves outsourcing hubs for e-learning.   Latin America is growing at 19.8%–however, to date Latin America imports most of it’s E-learning. 

For more information go to:
Worldwide eLearning Market Surges to $27.1 Billion in 2009

In an era when many companies are questioning the value of training this this excerpt from Keith McFarland’s bestselling book The Breakthrough Company shows that one of the best run companies thinks of training in a different way.  

“Even supposedly cheap Fastenal offers college-level training to its employees through its Fastenal School of Business, which receives a budget equivalent to 2 percent of the company’s payroll. The school, however, is not a money sinkhole. Peter Guidinger, a PhD who has been running the school since its start in 1999, says it produces a 10-to-1 return on investment for its two-week new-store-employee training program. In one study he ran, Guidinger found that managers increased store revenues by 10 percent on average after attending at least a week’s worth of sales training.”

Another example is Paychex:

About half of Paychex’s 11,000 employees spend at least a week each year training in Rochester. All employees receive on average an astounding 121 hours of training each year. That’s why, if necessary, a single Paychex payroll specialist can support more than 200 customers.” 

What other companies are examples of using training to build a strategic advantage?